sloe / slow are similar-sounding terms with different meanings (referred to as homophones). To better understand the differences, see below for definitions, pronunciation guides, and example sentences using each term. 👇
sloe: (noun) small sour dark purple fruit of especially the Allegheny plum bush.
slow: (verb) become slow or slower. (verb) cause to proceed more slowly. (adjective) not moving quickly; taking a comparatively long time. (adjective) at a slow tempo. (adjective) (used of timepieces) indicating a time earlier than the correct time.
sloe: s·l·OW
slow: s·l·OW
(Examples are Wikipedia snippets under the CC ShareAlike 3.0 license. Definitions drawn from WordNet.)